Wednesday, April 1, 2015

Don't Ignore 7.3 Million Potential Boomerang Buyers

Don't Ignore 7.3 Million Potential Boomerang Buyers

The housing market is ignoring the largest pool of prospects: Boomerang buyers. Boomerang buyers are former home owners who lost their home to a foreclosure or short sale. After sitting out of the market for several years to rebuild their credit, these buyers may be inching back to the market looking for a second chance at home ownership. There are an estimated 7.3 million potential boomerang buyers, Blomquist says. "If we magically had 7.3 million more home owners, the home owner rate would be back to historic norms," he notes. Boomerang buyers mostly consist of Generation Xers and Baby Boomers. "They are the ones who are likely to come back and become home owners again than the millennials," read more.

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